For Immediate Release

March 1, 2004

People Choice Home Loan selects Intelli-Mortgage™

Irvine, CA - People’s Choice Home Loan, Inc., a leading wholesale sub-prime lender has selected Intelli-Mine’s Intelli-Mortgage™ as the Corporate Performance Management system for its executive leadership team.

Using Intelli-Mortgage™, People’s Choice will:
• Set performance targets throughout the organization, making it easy for individual targets to reflect the corporate plan
• Use Intelli-Mortgage™ to gain a balanced view of Key Performance Indicators (KPIs) so they can better plan and execute their strategies
• Use Intelli-Mortgage™ to provide management with easy to use, accessible and dynamic analytical capabilities

According to Rob Anthony, Executive Vice President and CIO of People’s Choice, “Management needs timely, accurate, and relevant operational data to make effective decisions. We selected Intelli-Mortgage™ because its dashboard will allow us to monitor and manage corporate performance at the highest level, with the ability to drill down into our transactional data. As an added advantage, Intelli-Mortgage™ is fully integrated with Empower!, our Loan Origination System.”

David Balk, Executive Vice President and COO of People’s Choice adds “As competition has increased and resulted in lower margins, the only way to survive is by becoming increasingly efficient, both in our operations, as well as in our decision making abilities. Through increased visibility of our channels and processes we will be able to identify cost-saving opportunities, improve quality, and ultimately strengthen our ability to compete in a very competitive marketplace. Intelli-Mortgage™ will provide us this visibility.

About Intelli-Mortgage™

Intelli-Mortgage™ is a Business Performance Management system designed specifically for the mortgage industry. Intelli-Mortgage™ combines Business Intelligence, Dashboard and Scorecarding techniques to provide a cutting edge system that enables organizational leaders to focus, communicate and collaborate on strategy, then turn strategy into action. Using this system, executives can implement Balanced Scorecards, Six Sigma or other quality frameworks.

Intelli-Mortgage™ addresses key business issues such as Pipelines and Fallouts, Productivity and Profitability, Loan Conditions, Exceptions and Commitment Variance.

About People's Choice

Intelli-Mortgage™People’s Choice Home Loan, Inc., a leading wholesale sub-prime lender based in Irvine, California. With it's progressive outlook, People’s Choice specializes in competitively priced sub-prime lending in 45 states.

About Intelli-Mine, Inc.

Founded in 1999, Intelli-Mine, provides innovative software and solutions for the mortgage industry. Its product line includes:
1) Intelli-Mortgage™ – A Business Performance Management tool, and
2) Intelli-Funding™ – A solution that automates the funding processes of lenders

For information about products and services, visit www.intelli-mine.com